Generative Engine Optimization for Press Releases. Search has evolved. People no longer rely only on Google—they ask AI engines like ChatGPT, Gemini, and Perplexity for recommendations.
Generative Engine Optimization (GEO) is the process of optimizing content so that it can be accurately interpreted by large language models (LLMs), recognized as a trusted source, referenced or cited in AI-generated answers, and associated with your brand as an authoritative entity.
Unlike traditional SEO, GEO is not about ranking links—it's about becoming a source.
GenNewswire fixes that.
Our GEO framework is designed to help AI engines discover, trust, and cite your content.
AI engines think in entities, not keywords. GenNewswire ensures every press release clearly defines key entities to help AI models correctly map your brand within their knowledge graphs.
AI engines prefer content that answers "who, what, why, and how" clearly with full context. GenNewswire structures press releases to reduce semantic noise and improve AI comprehension.
AI engines evaluate where information comes from. GenNewswire distributes press releases across high-authority news and media websites to reinforce credibility.
Formatting matters more than ever. GenNewswire press releases are optimized for clear hierarchies, logical sectioning, and consistent entity references.
GenNewswire doesn't optimize for just one channel. Your press release is engineered for visibility across all major discovery platforms simultaneously.
SEO isn't dead—but it's evolving. GEO is the next layer of visibility for the AI era.
| SEO | GEO |
|---|---|
| Optimizes for rankings | Optimizes for citations |
| Keyword-focused | Entity-focused |
| Backlinks matter | Source credibility matters |
| Google-centric | AI-engine centric |
| Traffic-driven | Authority-driven |
Your brand appears in AI-generated answers and recommendations
Your press releases are cited as trusted sources by AI systems
Your company becomes a reference point in your industry
Your visibility extends beyond traditional search results
This is long-term brand equity—not short-term traffic.
AI is already shaping how brands are discovered. GenNewswire ensures your press releases are part of that future.