The GenNewswire GEO Framework

How Press Releases Become AI-Citable Sources

Generative Engine Optimization (GEO) works by aligning press releases with how AI engines discover, understand, and cite information.

The GenNewswire GEO Framework

Five interconnected layers that transform press releases into AI-ready content

1

Entity Definition

AI engines prioritize entities over keywords. Every GenNewswire press release clearly defines entities to ensure AI models correctly identify who you are and what you do.

Brand & Company
Clear corporate entity definition
Product/Service
Specific offering identification
Industry Category
Sector classification
Location
Geographic context
Key People
Executive & spokesperson entities
AI Benefit: Enables accurate knowledge graph mapping and entity relationship understanding.
2

Semantic Context

AI engines value clarity, not marketing fluff. We optimize press releases for clear explanations and logical structure that improves AI comprehension.

Clear, unambiguous explanations
Logical information hierarchy
Consistent terminology usage
Explicit cause-and-effect statements
AI Benefit: Improves comprehension accuracy and summarization quality for better citation eligibility.
3

Authority Distribution

Where content appears matters as much as what it says. GenNewswire distributes releases across platforms that reinforce trust and citation eligibility.

High-Authority Media
Credible news and media websites with strong domain authority
Reputable Networks
Trusted publication networks with established credibility
Contextual Relevance
Platforms relevant to your industry and audience
AI Benefit: Publication in trusted environments significantly increases source credibility and citation likelihood.
4

AI-Friendly Structure

Press releases are formatted for machine readability with clear hierarchies and logical organization that helps AI engines extract and reference information accurately.

Clear Headlines
Hierarchical title structure
Quote Attribution
Source identification
Fact-Based
Evidence-driven statements
Clean Hierarchy
Logical section organization
AI Benefit: Enables accurate parsing, snippet extraction, and structured data interpretation.
5

Multi-Engine Visibility

One press release optimized for multiple discovery engines simultaneously—ensuring visibility across all platforms where your audience seeks information.

ChatGPT
Gemini
Perplexity
Google Search
Business Benefit: Maximum reach across both traditional and AI-driven discovery channels.

One release. Multiple discovery engines.

Ready to Apply the GEO Framework?

Transform your press releases into AI-ready content that gets discovered, trusted, and cited.

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